Why All The Noise? Justin Bieber

Recently Justin Bieber has been smashing music records everywhere. From having most songs off one album in the top 40, to most YouTube plays within 0.3463732 milliseconds. Okay that one might have been an exaggeration, but the kid has taken off in bigger ways than anyone would have ever imagined back when he released debut single Baby in 2010.

Back in 2010, he had an unbroken voice and a mop on his head instead of an actual haircut and he appealed to the teenyboppers who would scream and cry at the mere mention of his name. Now, five years on, he's become a bad boy with a point to prove. Tattooed felon and matured musician, Justin Bieber has become a phenomenon. He has thousands upon thousands of "Beliebers" backing him and even those who think he's a little shit now want to listen to his songs. Myself included.

So why all the noise about Justin Bieber? After listening to What Do You Mean? on repeat for a few hours, I gave his new record breaking album Purpose a listen to try and find out why.

Mark My Words is a soft, almost acoustic track which leaves you like putty in Bieber's hands. It establishes a more mature sound and as it rolls into I'll Show You you begin to see why this album is relevant in today's mainstream scene. It has all the vibes that names like The Weeknd and Drake have been bringing to the table and by incorporating such beats, Bieber is making himself more current and lovable than ever. The power duo of Sorry and What Do You Mean? have you dancing and singing along like it's your last chance to because let's face it, they are true catches. Love Yourself is another track which leaves you swooning under Beiber's spell whilst Company has you grooving mindlessly. Where Are U Now? makes a late appearance but it's still as catchy as ever and when combined with Children you've got to accept, Bieber knows how to get you going. A lot of the other tracks on the album, such as album closer and title track Purpose, are supposed to be honest and heartfelt but unfortunately, it just comes across as self-obsessed and cringeworthy.

I suppose Purpose reminds you of who Justin Bieber is; where he started, what he's done and where he is now. Artists who go through 'a journey' like he has, are often watched, scrutinised and loved stronger than other artists are. Justin Bieber owes his phenomenon status to his antics as much as he does his catchy music, but regardless of why he has attained it, he's going to stay at the top for a long time yet, no matter what your opinion of him is.