Key Markets by Sleaford Mods

Sleaford Mods are arguably one of the most important duos about today. They are also a surprising success story. Whilst Andrew Fearn, often with can in hand, creates primitive beats, Jason Williamson spits out a stream of abstract, often comical, thoughts. But beneath such blunt humour is honest observation and opinion about the world we live in.

Album number three comes just over a year after Divide And Exit and is a continuation of Jason's rants about the things we all think but don't often voice. From the opening chants of their own name to the likes of the slow and steady Tarantula Deadly Cargo or the frantically hyperactive Giddy On The Ciggies, there is something special about what Sleaford Mods are doing. Spitting words about everyone from male model David Gandy to Boris Johnson on Face To Faces ("Boris on a bike, quick, knock the cunt off" being the best lyric on the album closely followed by The Blob's "Farting in the pool, what a waste, I like a bit of smell, I like a bit of taste"), no stone is left unturned and it makes for something entertaining and thought provoking.

Do they really give a fuck about the reviews? Probably not, but regardless, Key Markets is worth a listen. It might not be your new favourite album and you might tire of it quickly, but there's also a chance you won't be able to tear yourself away from it. Sleaford Mods have continued to make clever and real music with Key Markets and that is why you should invest a bit of time in them.

6/10
Listen to: No One's Bothered, Giddy On The Ciggies